Description :
A Sales Application Specialist / Technical Sales Representative is a technical representative specializing in solution sales. They are a sales team member whose role is to promote and sell the company’s products and services as defined in the company’s sales and marketing plan (e.g., developing complex applications/systems, conducting client visits, promoting to clients, participating in events, etc.).
Business Development / Representation – 70%
- Develop and maintain professional relationships with clients in the assigned territory (prospecting, phone/email solicitation, appointment scheduling, scheduled and unscheduled visits, sales history tracking).
- Collaborate with the engineering team to develop “systems/applications solutions”: this involves multiple steps in the chain, including client outreach, data collection, bid writing and presentation to clients, and participation in post-sales technical development.
- Increase sales through cross-selling strategies (primarily through the sale of complete systems).
- Promote the company’s products, services, and values while maintaining quality standards.
- Assist clients, identify their needs, and serve as the link between them and internal sales and/or technical departments (assess needs and expectations, collect relevant data).
- Prepare bids for small-scale projects.
- Submit project bids to clients (close the file, negotiate terms and conditions).
- Hand over orders to internal sales along with all relevant information.
- Monitor competitors’ activities and inform the sales manager.
- Identify inter-territory opportunities for the company’s benefit and inform the sales director.
- Attend specified industrial trade shows as directed.
- Track bid progress.
Technical Support – 20%
- Act as the liaison between the client and technical engineering departments.
- Provide proactive product recommendations.
- Instruct clients on product terminology, features, and benefits.
- Offer technical support (troubleshooting, diagnostics, data collection).
- Recommend alternative products based on cost, availability, and specifications (interchanges, product research, customer support).
Administrative Tasks – 10%
- Draft/enter bids via Contal/Word/Email.
- Prepare, establish, and present price agreements to select clients in collaboration with internal sales management and the sales director.
- Weekly submission of visit reports to the sales manager.
- Monthly submission of expense accounts to accounting.
- Prepare for and actively participate in sales meetings (e.g., visit planning).
- Convey customer satisfaction/dissatisfaction to the sales director.
- Effectively use available IT systems (Contal, Outlook, other client management software; e.g., Zoho CRM, Google Cloud).
- Maintain up-to-date information for all clients within the sales territory.
- Track bid progress.
Note: Order entry for client orders is handled by internal sales.
Educational Background:
- Technical Bachelor’s degree OR Technical Diploma in Electromechanics OR equivalent experience.
Years of Relevant Experience:
- 15 years or more.
Other Knowledge/Requirements:
- Strong knowledge in electromechanics and servo positioning.
- Good knowledge in hydraulics (servo positioning).
- A deficiency in either of the above points can be compensated by excellent knowledge of one of the requirements.
- Motivated and capable of learning new technologies.
- Proficiency in Microsoft Office.
- Possession of a valid passport and driver’s license.
- Knowledge of the immediate region within the sales territory.
Spoken/Written Languages:
- Very good knowledge of French and mastery of English.
Personal Qualities and Skills:
- Autonomy.
- Technical competence.
- Initiative.
- Flexibility.
- Self-taught.
- Discretion.
- Self-confidence.
- Collaboration/cooperation.
- Professional ethics.
- Written and verbal communication skills.